Boningale Limited Group has announced a series of senior internal promotions across its marketing and sales leadership, reinforcing its long-term growth strategy and commitment to developing talent from within the business.
The appointments include Thomas Stabler as Head of Group Marketing, James Oldham as Head of Sales at Boningale Nurseries, and Ryan Simpson as Head of Sales at Viridis Plants.
From left to right: James Oldham, Ryan Simpson, Thomas Stabler
Thomas Stabler’s promotion recognises more than two decades of experience within the Group and his role in building and leading a marketing function that supports multiple brands across the horticulture sector. With expertise spanning brand strategy, market research, communications, campaigns and events, he will now oversee group-wide marketing activity, focusing on consistency, clarity and commercial alignment. Thomas holds a degree in Business Management and has recently completed a Chartered Management Institute (CMI) qualification.
At Boningale Nurseries, James Oldham steps into the role of Head of Sales following a career built across purchasing, sales and customer management. Known for his practical knowledge of plants and supply chain realities, James has played a key role in strengthening customer relationships and improving collaboration between sales, production and logistics. His focus will be on service, clear communication and helping customers plan with greater certainty.
Ryan Simpson’s promotion to Head of Sales at Viridis Plants further strengthens the brand’s support for garden designers and domestic landscapers. With experience across retail and commercial horticulture, Ryan brings strong knowledge of plant production, biosecurity and large-scale plant supply. Since joining Viridis, he has helped align sales activity more closely with production planning while maintaining the brand’s focus on quality and reliability.
Jeremy King, Group Managing Director of Boningale Limited, said:
“These appointments reflect the depth of experience and leadership we have within the Group. Thomas, James and Ryan each have a strong understanding of our business and our customers, and their promotions support our strategy of sustainable growth built on knowledge, service and long-term relationships.”
The promotions underline Boningale Limited Group’s continued investment in internal development and its commitment to a joined-up, customer-focused approach across marketing, sales and operations.
Job Description
We are seeking an experienced and motivated Business Development Executive to join our sales team, working closely with key departments across the business.
This hybrid role includes regular travel across the UK meeting prospects and customers, alongside set office days at our main nursery in Albrighton.
This is an exciting opportunity to join a dynamic, successful company and further your career within the horticultural industry.
For more information about the role and a full job description please click the button below.
Job Description
We are seeking an experienced and motivated Business Development Executive to join our sales team, working closely with key departments across the business.
This hybrid role includes regular travel across the UK meeting prospects and customers, alongside set office days at our main nursery in Albrighton.
This is an exciting opportunity to join a dynamic, successful company and further your career within the horticultural industry.
For more information about the role and a full job description please click the button below.
⭐ Boningale Becomes BALI Chalk Fund Gold Champion!
We’re proud to announce that we are supporting the BALI Chalk Fund
A vital initiative supporting education and training within the UK landscape sector.
By becoming a BALI Chalk Fund Gold Champion, we will be helping to fund and support in several initiatives:
👷 Top Student Awards that recognise excellence in landscaping and horticulture.
👩🎓 Student Enrichment Programmes providing industry-recognised qualifications and certifications.
💡 Training and bursaries that will equip the next generation of landscape professionals with essential skills.
This partnership aligns with our commitment to nurturing talent and ensuring a skilled and supported workforce for the future of our industry.
Learn more about the BALI Chalk Fund and how you can support them at www.balichalkfund.org.uk
⭐ Boningale Becomes BALI Chalk Fund Gold Champion!
We’re proud to announce that we are supporting the BALI Chalk Fund
A vital initiative supporting education and training within the UK landscape sector.
By becoming a BALI Chalk Fund Gold Champion, we will be helping to fund and support in several initiatives:
👷 Top Student Awards that recognise excellence in landscaping and horticulture.
👩🎓 Student Enrichment Programmes providing industry-recognised qualifications and certifications.
💡 Training and bursaries that will equip the next generation of landscape professionals with essential skills.
This partnership aligns with our commitment to nurturing talent and ensuring a skilled and supported workforce for the future of our industry.
Learn more about the BALI Chalk Fund and how you can support them at www.balichalkfund.org.uk
Following the success of last year’s show, Boningale Nurseries has signed up once more to exhibit at the Four Oaks Trade Show to be held in Cheshire, 3 & 4 September 2024.
Phil Newman Boningale Sales & Marketing Director said, “last year’s Four Oaks show gave Boningale an opportunity to connect with existing suppliers and customers as well as start new relationships.
Last year the business was going through significant change following the purchase of Boningale by Plant Market BV, and we are excited to return this year and update fellow exhibitors and visitors on the progress of the exciting business developments. We will be introducing our new brand Plant Market UK, which is focussed on our UK production, aswell as our Boningale Nurseries brand that is now strengthening its offer for the commercial sector of the industry”
For more information about the Four Oaks Show visit www.fouroaks-tradeshow.com
Following the success of last year’s show, Boningale Nurseries has signed up once more to exhibit at the Four Oaks Trade Show to be held in Cheshire, 3 & 4 September 2024.
Phil Newman Boningale Sales & Marketing Director said, “last year’s Four Oaks show gave Boningale an opportunity to connect with existing suppliers and customers as well as start new relationships.
Last year the business was going through significant change following the purchase of Boningale by Plant Market BV, and we are excited to return this year and update fellow exhibitors and visitors on the progress of the exciting business developments. We will be introducing our new brand Plant Market UK, which is focussed on our UK production, aswell as our Boningale Nurseries brand that is now strengthening its offer for the commercial sector of the industry”
For more information about the Four Oaks Show visit www.fouroaks-tradeshow.com
Boningale Nurseries part of the Boningale Limited group are pleased to announce the sale of the business has now been completed, with Plant Market taking full control and ownership of Boningale Limited, its brands and five production sites.
Kersten Catella, Boningale Nurseries Sales Director said, “This milestone marks a new chapter in our journey, one that presents immense opportunities for growth, innovation, and expanding our reach within the market. With the support of our new partners, we are poised to cultivate even greater success and become a driving force in shaping the future of horticulture. Together, we will continue to nurture our relationships, nurture our customers’ needs, and flourish as a leading force in this thriving industry.”
This change of ownership brings with it new investment, along with opportunities to offer an extended plant range and improve the way we service our clients. Work has already started across our five growing sites to improve production, logistics and facilities with more exciting developments to follow shortly after, as a result of combined horticulture and industry knowledge.
So, what does this mean for our valued customers?
Plant Market is an online marketplace for over 400 UK and European growers offering circa 40,000 product lines across all plant groups, together with Boningale’s five growing sites, our customers will now benefit from an unrivalled overview of stock availability within this broad marketplace. Combined with the planned increase in production Boningale possess market leading availability to satisfy the needs of customers and all project types.
Plant Market can see the immense potential of the UK horticulture industry and understands the industry challenges of stock availability. Working with Boningale the immediate strategy is to invest in the growing and logistic facilities providing improved functionality to existing systems to further develop a unique and superior UK plant supply solution.
Boningale Nurseries part of the Boningale Limited group are pleased to announce the sale of the business has now been completed, with Plant Market taking full control and ownership of Boningale Limited, its brands and five production sites.
Kersten Catella, Boningale Nurseries Sales Director said, “This milestone marks a new chapter in our journey, one that presents immense opportunities for growth, innovation, and expanding our reach within the market. With the support of our new partners, we are poised to cultivate even greater success and become a driving force in shaping the future of horticulture. Together, we will continue to nurture our relationships, nurture our customers’ needs, and flourish as a leading force in this thriving industry.”
This change of ownership brings with it new investment, along with opportunities to offer an extended plant range and improve the way we service our clients. Work has already started across our five growing sites to improve production, logistics and facilities with more exciting developments to follow shortly after, as a result of combined horticulture and industry knowledge.
So, what does this mean for our valued customers?
Plant Market is an online marketplace for over 400 UK and European growers offering circa 40,000 product lines across all plant groups, together with Boningale’s five growing sites, our customers will now benefit from an unrivalled overview of stock availability within this broad marketplace. Combined with the planned increase in production Boningale possess market leading availability to satisfy the needs of customers and all project types.
Plant Market can see the immense potential of the UK horticulture industry and understands the industry challenges of stock availability. Working with Boningale the immediate strategy is to invest in the growing and logistic facilities providing improved functionality to existing systems to further develop a unique and superior UK plant supply solution.
Boningale Nurseries part of the Boningale Limited group are pleased to announce the sale of the business has now been completed, with Plant Market taking full control and ownership of Boningale Limited, its brands and five production sites.
Kersten Catella, Boningale Nurseries Sales Director said, “This milestone marks a new chapter in our journey, one that presents immense opportunities for growth, innovation, and expanding our reach within the market. With the support of our new partners, we are poised to cultivate even greater success and become a driving force in shaping the future of horticulture. Together, we will continue to nurture our relationships, nurture our customers’ needs, and flourish as a leading force in this thriving industry.”
This change of ownership brings with it new investment, along with opportunities to offer an extended plant range and improve the way we service our clients. Work has already started across our five growing sites to improve production, logistics and facilities with more exciting developments to follow shortly after, as a result of combined horticulture and industry knowledge.
So, what does this mean for our valued customers?
Plant Market is an online marketplace for over 400 UK and European growers offering circa 40,000 product lines across all plant groups, together with Boningale’s five growing sites, our customers will now benefit from an unrivalled overview of stock availability within this broad marketplace. Combined with the planned increase in production Boningale possess market leading availability to satisfy the needs of customers and all project types.
Plant Market can see the immense potential of the UK horticulture industry and understands the industry challenges of stock availability. Working with Boningale the immediate strategy is to invest in the growing and logistic facilities providing improved functionality to existing systems to further develop a unique and superior UK plant supply solution.