Boningale Limited Group has announced a series of senior internal promotions across its marketing and sales leadership, reinforcing its long-term growth strategy and commitment to developing talent from within the business.
The appointments include Thomas Stabler as Head of Group Marketing, James Oldham as Head of Sales at Boningale Nurseries, and Ryan Simpson as Head of Sales at Viridis Plants.
From left to right: James Oldham, Ryan Simpson, Thomas Stabler
Thomas Stabler’s promotion recognises more than two decades of experience within the Group and his role in building and leading a marketing function that supports multiple brands across the horticulture sector. With expertise spanning brand strategy, market research, communications, campaigns and events, he will now oversee group-wide marketing activity, focusing on consistency, clarity and commercial alignment. Thomas holds a degree in Business Management and has recently completed a Chartered Management Institute (CMI) qualification.
At Boningale Nurseries, James Oldham steps into the role of Head of Sales following a career built across purchasing, sales and customer management. Known for his practical knowledge of plants and supply chain realities, James has played a key role in strengthening customer relationships and improving collaboration between sales, production and logistics. His focus will be on service, clear communication and helping customers plan with greater certainty.
Ryan Simpson’s promotion to Head of Sales at Viridis Plants further strengthens the brand’s support for garden designers and domestic landscapers. With experience across retail and commercial horticulture, Ryan brings strong knowledge of plant production, biosecurity and large-scale plant supply. Since joining Viridis, he has helped align sales activity more closely with production planning while maintaining the brand’s focus on quality and reliability.
Jeremy King, Group Managing Director of Boningale Limited, said:
“These appointments reflect the depth of experience and leadership we have within the Group. Thomas, James and Ryan each have a strong understanding of our business and our customers, and their promotions support our strategy of sustainable growth built on knowledge, service and long-term relationships.”
The promotions underline Boningale Limited Group’s continued investment in internal development and its commitment to a joined-up, customer-focused approach across marketing, sales and operations.
The Viridis team were invited to East Cheshire Hospice Last week alongside Creative Gardens & Driveways owner David Hadley to meet the hospice team after donating £1,000 worth of plants for use throughout the hospices public areas including courtyards.
Plants were carefully selected for each area including welcoming shrubs for the entrance driveway, edible herbs for the kitchen garden, and sweet-scented blooms for the sensory garden. The courtyards offer a space for patients, families, and staff to relax and get closer to nature, with some of the wards backing onto the courtyards enjoying the view through open doors and allowing the scent of the floral display to come into the wards on the breeze.
The Hospice that actively encourages environmental responsibility amongst its staff, volunteers, supply chain and trustees offer a warm and welcoming space for adults facing life limiting illnesses, serving the communities of Macclesfield, Buxton, Congleton, High Legh, High Peak, Knutsford, Poynton, Wilmslow and the surrounding areas. Providing care, comfort and support to patients and their families.
Michelle Brown of East Cheshire Hospice, Ryan Simpson of Viridis Plants and David Hadley of Creative Gardens & Driveways pictured, were delighted to be asked to support the hospice with the courtyard makeover which they will be entering into this year’s Britan in Bloom Competition.
We wish them luck and thank them for the great support and work they do.
Viridis Plants part of the Boningale Limited group are pleased to announce the sale of the business has now been completed, with Plant Market taking full control and ownership of Boningale Limited, its brands and five production sites.
Phil Newman, Viridis Plants Director said, “It’s all very exciting, we will be able to offer an unrivalled plant supply solution, tailored to our customer’s needs.”
This change of ownership brings with it new investment, along with opportunities to offer an extended plant range and improve the way we service our clients. Work has already started across our five growing sites to improve production, logistics and facilities with more exciting developments to follow shortly after, as a result of combined horticulture and industry knowledge.
So, what does this mean for Viridis Customers?
Plant Market is an online marketplace for over 400 UK and European growers offering over 40,000 product lines across all plant groups. The Viridis Plants sales team now benefit from an unrivalled overview of stock availability within this broad marketplace. Combined with the planned increase in production we have market leading availability to satisfy customers and the needs of all project types.
Plant Market can see the immense potential of the domestic landscaping market and understands the industry challenges of fulfilling stock requirements. Working with Viridis Plants and the Boningale group the immediate strategy is to invest in the growing and logistic facilities in addition to providing improved technology advancements and online functionality to existing systems further developing a unique and superior UK plant supply solution for garden designers and domestic landscapers.
A rain garden is a planted area designed to reduce the amount of water running off into drainage systems. It works by slowing down the flow of water giving the soil and plants time to absorb as much as possible, by slowing the water down it minimises the impact of high rain fall giving the wider water distribution system time to cope and reducing the risk of flash flooding.
The construction of a rain garden varies hugely in its complexity, with the absolute basic being the redirecting of a water down pipe into an adjacent border, to a sophisticated SuDS scheme with carefully calibrated water flow rates and control valves.
Within the domestic landscape, rain gardens can be used to manage the surface water which is created by rain falling onto roofs, patios and paths thus reducing the need to install often costly, underground drainage systems. This has the effect of also reducing the amount of water entering the sewerage network which often becomes overwhelmed during storm events and directly contributes towards the pollution of rivers and streams.
If the garden is expected to receive a high volume of water and is not expected to be able to soak away the full volume then a drainage system will still be required to remove the excess water.